Winning in the Marketplace

Featured Workshop | STAR™ (Strategic Thinking – Action – Results)
November 6-7, 2018

What do the most successful leaders have in common? They have a fast, sure-fire way of assessing, questioning, and determining what is most important. They have a different way of thinking about problems and opportunities. They are confident in decision-making and in their leadership skills. It is in their DNA to drive sustainable growth.




Space is limited. The first, full-day is $1,695 per attendee, with the option to attend the second half-day workshop for an additional $995. Full program cost is $2,695. Register before April 30th for the 2-day program to receive a $200 discount. Cost includes continental breakfast, lunch, and breaks. Cancellation policy: No refunds are offered, however you may substitute another person for your registration. For questions, please email Selena Carella, SCarella@globaledg.com.


This workshop presents the STAR™ methodology. Today, with more than 3,000 alumni, the STAR program is being used by some of the world’s best companies to bring consistency, rigor, and discipline to their organization’s strategic thinking and executional implementation.

What You Will Learn

  • A deeper understanding of how to assess and focus on what is most important
  • Better able to understand how the find and use the right data for growth planning
  • Tools and templates for building and communicating a growth plan
  • A clear scoped-out growth or cost planning challenge Identified with ROI
  • Actions necessary for 30-60-90 wins

Also Included

  • A signed copy of the business best-seller, Think to Win, Unleashing the Power of Strategic Thinking
  • A Toolkit for building your own growth plan
  • Two follow-up, 1-hour online webinars



Led by best-selling coauthor, Paul Butler, President, GlobalEdg. With more than 25 years of experience training thousands of executives in organizations to increase capabilities of individuals, teams, and business units, Paul’s facilitation methodology is proven to produce sustainable results. His corporate experience includes senior-level sales, marketing, and human resource positions with Pfizer and Procter & Gamble (Gillette).

PRAISE FOR THINK TO WIN

"A proven framework to help leaders
make the right strategic choices,
and develop a clear, integrated
plan of action."
Ed Shirley, Former President and
Chief Executive Office, Bacardi Limited;
Former Vice Chairman, Procter & Gamble,
Global Beauty and Grooming

"Turns strategic thinking into action and results."
Daryl Brewster, President and CEO,
CECP and Former CEO Krispy Kreme

"If you’re going to win in today’s
hyper-tough, global business environment,
you’d better outthink your competitors.
Think to Win shows you how."
James M Kilts, Co-Founder Centerview Capital,
Former CEO of Kraft,
Nabisco and Gillette, and
Former Vice-Chairman of Procter & Gamble

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AGENDA

Day 1

7:30 a.m. – 8:30 a.m.

Breakfast / Registration
Opening-Setting the Context:
- Agenda
- Outcomes

8:30 a.m. – 10:00 a.m.

Defining Winning in the Marketplace
5 Principles You Must Have
Internal/External Analysis (7C Framework)
Company, Colleagues, Consumers, Category, Competitor, Customer, Community
The Ideal SWOT Framework
Application with Toolkit

10:00 a.m. – 10:15 a.m.

Break

10:15 a.m. – 12:00 p.m.

Building Competitive Advantage
Focusing – Building Key Issues
Application with Toolkit

12:00 p.m. – 1:00 p.m.

Lunch / Roundtable Discussion

1:00 p.m. – 2:30 p.m.

Strategic Discussion Marketplace
Where to Play (Building Governing Statements)
Goals (Your Balanced Scorecard)
Application with Toolkit

2:30 p.m. – 2:45 p.m.

Break

3:15 p.m. – 5:00 p.m.

How To Win:
How to Create Winning Strategies
Developing and Use of Key Messages
Application with Toolkit
Wrap-up

Day 2

12:30 p.m. - 1:30 p.m.

Lunch

1:00 p.m. – 4:00 p.m.

- Application
- 30-60-90 Plans

WEBINARS


Two 1-hour, follow-up webinars designed to provide you with a “Working Knowledge” of how to best execute your plans.

Building off of the Workshop, these sessions will help your organization WIN by focusing and executing on what’s most important, and aligning and engaging people to deliver results.
1

ACE Executing Strategy

In this webinar, learn how to execute/apply the strategic insights you have gained from the Workshop and take your organization to the next level and WIN..

2

Strategic Thinking for Meetings

This webinar guides you through a design process that incorporates STAR thinking, so you can create meetings that are efficient, effective, and worthy of your/your team’s time.



REGISTER ONLINE

Date:
November 6-7, 2018

Venue:
Heritage Hotel and Conference Center
Southbury, Connecticut
Conveniently located between New York and Boston

Registration Fee: $1,950
10% discount for 2 or more registrants

To Register, Call 203-405-6810 or Register Online:



Number of Attendees: