Winning in the Marketplace

Featured Workshop | STAR™ (Strategic Thinking – Action – Results)
Available to Public for First Time

What do the most successful leaders in the consumer packaged goods industry have in common? They have a fast, sure-fire way of assessing, questioning, and determining what is most important. They have a different way of thinking about problems and opportunities. They are confident in decision-making and in their leadership skills. It is in their DNA to drive sustainable growth.

Space is limited. The first, full-day is $1,695 per attendee, with the option to attend the second half-day workshop for an additional $995. Full program cost is $2,695. Register before April 30th for the 2-day program to receive a $200 discount. Cost includes continental breakfast, lunch, and breaks. Cancellation policy: No refunds are offered, however you may substitute another person for your registration. For questions, please email Selena Carella,

This workshop presents the STAR™ methodology. Today, with more than 3,000 alumni, the STAR program is being used by some of the world’s best companies to bring consistency, rigor, and discipline to their organization’s strategic thinking and executional implementation.

What You Will Learn

  • The fastest way to conduct a fact-based internal/external analysis
  • To identify the 5-7 issues you need to grow your business
  • How to quickly prioritize
  • To use a balanced scorecard to measure success
  • How to solve a problem of any size

Also Included

  • A signed copy of the business best-seller, Think to Win, Unleashing the Power of Strategic Thinking
  • A Toolkit for building your own growth plan
  • Two follow-up, 1-hour online webinars

Led by best-selling coauthor, Paul Butler, President, GlobalEdg. With more than 25 years of experience training thousands of executives in organizations to increase capabilities of individuals, teams, and business units, Paul’s facilitation methodology is proven to produce sustainable results. His corporate experience includes senior-level sales, marketing, and human resource positions with Pfizer and Procter & Gamble (Gillette).



Day 1

7:30 a.m. – 8:30 a.m.

Breakfast / Registration
Opening-Setting the Context:
- Agenda
- Outcomes

Day 2

8:00 a.m. – 8:30 a.m.

Breakfast / Networking


Two 1-hour, follow-up webinars designed to provide you with a “Working Knowledge” of how to best execute your plans.

Building off of the Workshop, these sessions will help your organization WIN by focusing and executing on what’s most important, and aligning and engaging people to deliver results.

ACE Executing Strategy

In this webinar, learn how to execute/apply the strategic insights you have gained from the Workshop and take your organization to the next level and WIN..


Strategic Thinking for Meetings

This webinar guides you through a design process that incorporates STAR thinking, so you can create meetings that are efficient, effective, and worthy of your/your team’s time.